Cooperative Learning Advantages for English Language Learners

Concerted acquisition is defined as any group larning activity organized in such a manner that acquisition is dependent on the socially structured exchange of academic content every bit good as other information between the specific group of scholars, and whereas each single scholar is accountable for his/her ain acquisition ( Tinker-Sachs et Al, 2003 ) . Furthermore, Kagan ( 2002 ; 1994 ) states that concerted acquisition will finally take to additions in the acquisition of other members in the group. Kagan postulates ( 2002 ) that concerted acquisition is an first-class instruction scheme that promotes enhanced larning for diverse pupil populations and is particularly good for English linguistic communication scholars. Noyes ( 2010 ) further provinces that English linguistic communication scholars take parting in concerted larning groups non merely increase overall apprehension of the English linguistic communication, they besides develop deeper apprehension of academic content eve ry bit good as academic linguistic communication. Continuing research from Cummins ( 2009 ) suggest that pupils with diverse larning abilities, including pupils with larning disablements improve their accomplishments through the natural staging schemes found in concerted acquisition groups. What is Concerted Learning? Concerted propensity is basically a instruction method that utilizes little groups of pupils or squads where, each pupil has a specific occupation or duty in the group. The instructor structures pupils of assorted ability degrees in a little group, so that effectual staging for the English linguistic communication scholar will augment and heighten pupil larning. Students of different ability degrees participate in a assortment of larning activities designed by the instructor to better their overall apprehension of specific academic content or capable ( Noyes, 2010 ; Kagan, 2002 ; Kagan, 1994 ) . Additionally, each member of the squad is responsible for a specific part of the content, but is besides compelled to assist other members of the group learn the needed content aim ( Noyes, 2010 ; Kagan, 2002 ; Kagan, 1994 ) . Even modern-day research suggests that concerted acquisition creates favourable larning results for English linguistic communication scholars ( Murray, 2010 ) . Further more, by delegating unequivocal occupations or undertakings to each pupil, the group as a whole plant through the assignment and/or undertaking until each group member is able to successfully complete the activity and addition deeper apprehension of activity ( Noyes, 2010 ; Kagan, 2002 ; Kagan, 1994 ) . Cooperative acquisition has four basic rules with the acronym PIES. The P stands for positive mutuality, the I stands for single answerability, the E stands for equal engagement, and the S stands for coincident interaction ( Kagan, 2002 ; Kagan, 1994 ) . Kagan ( 1994 ) states that if any one of these four BASIC rules is non implemented, no concerted acquisition will be involved. Therefore, it is indispensable that all four rules are utilized for the academic content country in order for concerted acquisition to happen with fidelity. Therefore, it is important that the instructor to the full understands the basic four basic rules and chorus from extinguishing any of the cardinal constituents of concerted acquisition ( Noyes, 2010 ; Kagan, 2002 ; Kagan, 1994 ) . Both Kagan ( 2002 ) and Sharan ( 2010 ) further province that the concerted acquisition theoretical account leads to additions and expeditious apprehension for English linguistic communication scholars because group unwritten treatments lead to additions in the usage of the English linguistic communication through both colloquial duologue every bit good as written linguistic communication. By leting pupils to utilize and keep academic English conversations for pupils whose primary linguistic communication is non English, their develop more meaningful experience with the English linguistic communication, which in bend, leads to higher order believing accomplishments ( Sharan, 2010 ; Shaaban, 2006 ; Tinker-Sachs et Al, 2003 ) . Concerted acquisition is rather different from the direct direction learning theoretical account, every bit good as other traditional teaching methods. Traditional direction relies on the instructor to leave direct direction or talk to the pupils, while they sit passively, purportedly absorbing academic information in their encephalons, every bit good as understanding the English linguistic communication. However, even though the instructor may be patterning academic English linguistic communication throughout direct direction, research indicates that there are far excessively few chances to utilize the English linguistic communication for pupils whose primary linguistic communication is non English. Besides, with traditional instruction theoretical accounts, diverse scholars have small chance to increase academic vocabulary and content ( Chang, 2008 ; Gaith and Bouzeineddine, 2003 ) . Concerted Learning and English Language Acquisition for ELLs As antecedently mentioned, by utilizing concerted acquisition constructions, the English linguistic communication scholar will develop and better their overall English linguistic communication ( Cummins, 2009 ; Shaaban, 2006 ; Kagan, 2002 ) . When farther analyzed, Sharan ( 2010 ) states that English linguistic communication scholars use the English linguistic communication in its natural context. Further, utilizing the English linguistic communication to heighten functional interaction and real-life conversations increases understanding and increases transference. Besides, pupils working together in concerted acquisition constructions tend to modify their degree of address to suit each other ( Murray, 2010 ; Chang, 2008 ) . Plus, pupils in concerted grouping are able to modulate their ain English linguistic communication end product to guarantee that each squad member comprehends and understands each other ( Sharan, 2010 ; Kagan, 2002 ) . Another linguistic communication benefit for English linguistic communication scholars is they are speaking to a group member, as opposed to the full category, which allows the English linguistic communication scholars to derive some assurance with English. When concerted acquisition is implemented suitably, the squad members are supportive of one another during English linguistic communication acquisition ( Tinker-Sachs et Al, 2003 ; Kagan, 2002 ) . Other Benefits for English Language Learners There are several other benefits to cooperative larning for English linguistic communication scholars in add-on to greater academic accomplishment. Kagan ( 2002 ) states that pupils in concerted constructions develop improved self-esteem and beef up their societal accomplishments in category. Furthermore, pupils build community in their schoolroom by cultivating societal relationships and credence of pupils from other ethnicities or pupils with disablements ( Cummins, 2009 ) . With active pupil engagement, concerted larning Fosters increased enthusiasm for the category, school, and instruction ( Murray, 2010 ) . Teaching Cautions Teachers must be aware of the basic principals of concerted acquisition and really pass instructional clip learning the pupils how to efficaciously utilize non merely the scheme, but besides their single functions and duties ( Noyes, 2010 ) . The instructor is responsible for non merely academic content, but must vouch that the concerted group ( s ) will forbear from any negative remarks or comments directed toward any teammate and/or work merchandise. Students must experience safe and secure in the concerted acquisition construction in order to accomplish maximal benefit and deeper apprehension of academic content ( Kagan, 2002 ; Kagan, 1994 ) . It is besides critical that all pupils understand their function in the group, every bit good as group and instructor outlooks ( Sharan, 2010 ) . Another consideration the instructor must turn to is the noise degree in the schoolroom. Good schoolroom direction is important for optimal pupil success. The instructor will hold to supervise the groups to be certain that pupils are on undertaking and that each squad member is an active participant. Furthermore, pupils need to actively listen every bit good as participate ( Noyes, 2010 ; Kagan, 2002 ) . Decision Cooperative acquisition has been the topic of much research that continues today. Cummins ( 2009 ) posits that pupils have much higher happenings of unwritten English linguistic communication use throughout the instructional twenty-four hours when utilizing concerted acquisition schemes. Noyes ( 2010 ) concurs with several research workers sing the many benefits of concerted larning with English linguistic communication scholars. By leting pupils to actively listen and take part in group acquisition, the belief among outstanding research workers is that concerted acquisition will shut the accomplishment spread so that all pupils will be able to win in school and so travel on to go successful members of the community. Concerted acquisition Teachs pupils non merely increased English linguistic communication accomplishments, but besides societal accomplishments, credence and tolerance of others, increased pupil duty, and additions in self-pride ( Sharan, 2010 ; Cummins, 2009 ; Kagan, 20 02 ) .

University Application

I would like to explain about work experience. From 2005 to 2007, I worked as a help desk technician for a high school affiliated to Korea University in Korea. I maintained roughly 400 desktops and supported technical works including backup, error corrections of desktops and printers, and unskilled user’s mistakes. I formatted and installed Windows OS and replaced main-board’s condenser, VGA, RAM, HDD, LAN card, and ODD. I installed a LAN line for new class rooms to be internet accessible. In 2008, as a system operator I worked for one of the biggest securities companies in Korea.I implemented a daily batch job involved opening and closing a stock market, processing deals in stocks, ERP, marketing and whole stock task with Solaris UNIX. I was involved in discussion on a modification of a batch job scheduling and maintained a batch job by documenting on a scheduled manual record and analyzing the dependency while recording the elapsed time. The next job that I worked for one of the biggest telecommunication companies in Korea, where I discussed about annual operational plan and held the responsibility of including DB running on AIX UNIX and CTI, IVR and recording servers running on Windows 2000.I did first-level troubleshooting and informed a person in charge of a server when the issues arose. I continued to work as a technical support specialist for Apple in 2011 in Singapore. I provided front line support via live web-chat and email for Apple Care certified technicians. I drew on technical information from groups such as Apple care engineering, service training and documentation with a predominant focus on assisting field technicians with the repair of Apple Products.I identified potential engineering issues and trends in escalations by ongoing analysis and tracking of escalations, and analysis of reports. Currently I am working for Seagate as a technical support specialist. I answer to inbound customer inquiry calls and emails for individual and business Seagate hard drive customers. I work cross-functionally to resolve complex issues in Windows and MacOS environments. One day, I participated in a project in designing a team website to implement integrated trouble shooting.It became a great internal knowledge base for our team. It is also very helpful as all articles written by hands on experience for specific issues. After designing the project, I have trained team members for trouble shooting steps for Apple products, and it was a good opportunity for me to utilize my previous working experience at Apple. I am quite interested in UNIX system administration and database. I want to be a computer science professional who delivers environment friendly, convenient and secure life to the world.Special achievements I have made is that I was promoted to be an advanced network product support team member in Feb 2013. I was Chosen as a top 10 agent of all agents around the world in 2011. My personal aim is to know essential comput er knowledge to lay down the foundation. Furthermore, I wish to learn the computer and its related fields in depth. Actually, that was my hope when I was working as a system operator in a big data center. This was because I ran shell scripts daily but sometimes I did not fully comprehend how it works.I monitored SQL queries yet sometimes I had difficulty to understand it. I would like to build my career at business computer related. However, the requirements I applied were asking a degree in computer science. In addition, I hope to discover a potential and interesting area in computer filed through BCS. I would like to study with Adelaide University as they provide high quality teaching. I believe after graduation of this degree, I will be highly skilled and adaptable with the ability to design computer-based solutions to the problems of information management and processing.

Advertising Mixture of Art and Science Essay

Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in their mailbox, the e-mails and pop-ups on their computers, or the images they see on television are advertising. The logos on the NASCAR autos or even the t-shirts with every name known to mankind are advertising Advertising A Mixture Of Art And Science: Advertising is a fine balance between art and science. The science part of it is consuming information, but the true challenge is translating these facts into a relevant strategy, into an original, creative execution, and generating the right communication stream. Explanation: Advertising is a mix of science and art. Most companies approach marketing problems in the same way we all do a certain level of copy testing, using qualitative and/or quantitative research techniques. That is the science side of it. The art is in the ideas. It s in being able to see something that others don t see and to develop creative ideas around it. There s a lot of art to that. There are some fundamental rules which successful advertising must follow. First, need to understand the brand which about to take on. Ask questions such as: What are its core equities? Who are the brand s consumers? From there, we need to understand the consumers and observe how that brand fits into their lives and their day-to-day routines. Once we have got that, we can develop a strong, critical consumer insight. Then marry that insight with the core equities of the brand. That way the insight becomes brand-centric. After that, provide a strong creative brief that helps the creative understand the brand, the arriers the brand might face, and exactly what it is that the advertising should do. In reviewing the creative s ideas, it is important that keep in mind whether they really deliver on the marketing strategy. We need to set aside our own tastes and put our self in the consumer s shoes, because nine times out of 10 you aren t the target consumer anyway. Ask, Will this idea connect to the consumer? Once we ve completed the review, take the ideas to the client. WE have to listen to the client, because its job is to protect the core equities of the brand. The client needs to feel comfortable, but also needs to judge the idea the way you did will it connect? You need to cut through the clutter, engage the consumers, and persuade them to take an action or purchase the product. At the end of the process, we need to get the results and learn from them. If the process worked well, understand what made it successful and keep it going. To succeed in the advertising business, we must be able to see opportunity in the abstract and then, you must make it real. Advertising is a part art, part science, and perhaps even a greater measure of discipline. If you don t have a disciplined approach to developing a strategic platform, it will be impossible to produce quality material over a long period of time. The essential tactics for this type of disciplined approach are many: Hiring, training, firing, strategy development, creative development, media development, account service, research; how you follow up with your clients on a day to day basis; the processes you use within your agency; the financial discipline you have within your company; how you approach developing a real partnership with the client; how you approach developing an understanding of their products or services. So, discipline isn’t something that s nice if we have time for it; it s mandatory. We can t just wing it. In years past, advertising agencies have had the reputations of being free-thinking, free-wheeling, free-spending bastions of creative largesse where folks think, do and create great things all day long. But anyone who has worked in the business knows that the creative part is the figurative tip of the iceberg: It only represents about 10% of what we do. The rest of the time is spent learning, researching, understanding, and massaging information so that we can actually deliver a message that makes sense and produces results. Conclusion: Advertising has been described as something that interrupts someone s attention long enough to be able to sell them something. Fundamentally, you are imposing yourself intruding upon someone s time and finding a way to connect with a passive mind in a very brief period to help inform or intrigue with something that has value to that person. That’s what advertising is. The art relates to the entertainment qualities, which are there to capture interest. The science is in the ability to understand what you are going to do when you have those two or three seconds of attention. The science involves having an understanding of people and human nature; understanding the qualities of a product, a brand, a category, or a specific offering and being able to frame it properly.

Wireless Technologies Proposal Coursework Example | Topics and Well Written Essays - 500 words

Wireless Technologies Proposal - Coursework Example The data could be in the form of voice that a Bluetooth enabled speaker system that can play the voice directly or can be utilized for the conversation between the two persons. Bluetooth is a wireless communication technology that has a short range. It can be utilized to transmit and receive data (Morrow 2002). The Bluetooth can maintain a personal area network (PAN), which is a highly secure networking topology. In this network, only the assigned users can send or receive data, no other user is allowed to enter the network with the permission of the administrator. Bluetooth is a pity common technology that is being utilized to transfer data in the mobiles phones and note book PCs. As the range of Bluetooth is quite less not more than 110m, it is best suited for the Party Plates Organization. It has certain advantages as if it is easy to be utilized, easy to manage, easier to send and receive data and easier to create a Personal area network but the major disadvantage of the Bluetooth is the short range of the Bluetooth. The signal fades out as the user goes far from the sender. The second technology that I will recommend to the Party Plates Organization is the Wireless Fidelity (Wi-Fi) or Wifi is a wireless technology that has made its place with the existing other wireless technologies. It works utilizing the principles of the Local Area Network (LAN). It is utilized to establish a connection between the wireless (Wifi) LAN enabled Note book PC, Personal computer, Mp3 player or a mobile phone and internet. Like the Bluetooth, it has a short range too. An indoor Wifi modem has a range of about 30 meters while the outdoor Wifi modems have a higher range. There are certain advantages of the Wifi over other wireless communication systems. The main advantage of the Wifi communication system is that it could connect a number of users using the same access point. Other advantages like enhanced data

Airline Financial Management Essay Example | Topics and Well Written Essays - 2000 words

Airline Financial Management - Essay Example Hence, in order to ensure the integrity of the company's systems and financial operations and minimize the possibility of loss through mismanagement or fraud, the treasury department of the corporation can come to help. Through the formulation and implementation of a through risk management process, the likely and not very likely, both kind of unpleasing events can be avoided, and/or their damage minimized. The primary objective of the treasury department would be to minimize and provide for the various types of risks confronted to the company. This main objective can be broken down in smaller aims and objectives, all forming elements of the broader risk management process. Risk management as an organizational process can be separated into five general activities: identify risks and determine tolerances; measure risks; monitor and report risks; control risks; and oversee, audit, tune, and realign the risk management process. Risk identification is the process by which a company recognizes and, in some cases, detects the different financial risks to which it is exposed through the normal course of conducting its business. Risks can be left unidentified for reasons ranging from poor internal controls that allow the unnoticed booking of risky financial transactions to basic oversight of fundamental exposures. The process by which members of a company review, analyze, and discuss their risk profiles is an indispensable means by which risks can be identified, and, hence, managed. Our airline company transports passengers from the United States to Europe and back. The obvious risks faced by the company include the risk of plane crashes, maintenance-related delays, equipment damage from fire, and a loss of customers. Less obvious but perhaps equally significant are also the financial risks to which our company may be subject, such as the risk of rising jet fuel prices or the risk of fluctuations in the euro/dollar exchange rate. Without a systematic process to analyze these different risk exposures, our company's shareholders may never realize fully the different avenues through which the value of their capital can be adversely affected. Given the risks the company has identified, senior managers and directors must agree on tolerable levels of those risks required for the operation of the firm's primary business. This determination should be made explicitly by the firm's key stakeholders, including senior managers, the board of directors, and sometimes major creditors. Measure Risks Risk measurement involves the quantification of certain risk exposures for the purpose of comparison to company-defined risk tolerances. The process by which different risks are quantified is a critical component in an organization's broad risk management program. Without a good measure of risk, a determination can be hard to reach about whether the company is taking too much of some types of risks-or, conversely, not enough of another. Monitor and Report Risk A third component of the risk management process is risk monitoring and reporting. The risks to which a firm is subject can change for two reasons. The first is a change in the composition of a company's assets or liabilities. To monitor changes in

COMPARATIVE ANALYSIS OF THE GROWTH ECONOMY OF CANADA AND INDONESIA Essay

COMPARATIVE ANALYSIS OF THE GROWTH ECONOMY OF CANADA AND INDONESIA OVER THE LAST THREE YEARS - Essay Example The growth rate has been attributed due to the following economic boosters. Industry accounts for the biggest portion of GDP, comprising of a forty six and a half percent of total GDP. The nation has boosted the growth of industry sector due to favorable policies that encourage investment in the sector. Within the industry sector, the most imperative is manufacturing, which constitutes and has been the main growth force with a 24 percent of the entire output. During that period started there was stable steady growth in 1st half (2010-2011), then a moderately decline to s table rate for the second half (2011-2012) of the period. Mining and quarrying segment of the industry accounts for approximately percent while construction and infrastructure account for ten percent (10%) and water supply, electricity, and gas accounted for 0.75 percent. Services comprise of 38 percent of entire GDP. Within services, the key important and lead generators and boosters of Indonesia economy are trade, restaurants and hotels forming approximately 14 percent of GDP while communication and transport constituted a seven percent of GDP. The other services contributors comprised of finance, real estate and commercial services jointly accounting for 7 percent of GDP and lastly government services at 6 percent of the GDP (Trading Economics 2013). The last sector with considerable effect on the economy is Agriculture, which accounts for the remaining fifteen percent. This page contains. For the last three years, the annual growth rate has varied from 5.43 percent to 6.9 percent; with a remarkable constant growth rate of 6.5 percent between 2011 and 2012. It is evident the second half of the period had a moderate stable economy growth having attained highest growth rate in the previous phase. Indonesian economy remained stable at averagely 6.5 for the second half of the period. This is attributed to government proper planning of priorities having suffered an economic relapse end of 2011. G lobalization has a bigger influence on industry segment; this could be viewed as the propelling force of stable economic growth of Indonesia. A surge in administration spending was not sufficient to offset a hold up in investment due to global economic challenges, hurt by higher borrowing expenditures as the central bank increased the interest rate by one hundred and fifty bps for sometimes. The downward trend of economic growth in Indonesia can be attributed to economic factors affecting the world (Trading Economics 2013). Canada GDP Growth Rate Canada’s Gross Domestic Product (GDP) for the last three years has been at an average of 0.79 with the lowest rate in witnessed in the second half of the period. GDP Growth Rate in Canada is documented by the Statistics Canada. From 1961 to 2013, Canada GDP Growth Rate approximated at 0.8 Percent attaining an all era high of 3.3 and a record low of -1.8. Canada's economy is highly developed and diversified. The pillar of Canadian eco nomy is an international trade, and US is by far the country's biggest trade partner. The9/11 effects could have played a role in a drastic drop in growth for the subsequent years. Recession has been a contributing factor in nations being cautious with the spending. Being a foreign trade based economy, international challenges affect Canada directly. Foreign trade is accountable for approximately 45 percent of the nation's GDP. Canada is among the few

Tragic Flaws in School Funding Assignment Example | Topics and Well Written Essays - 500 words

Tragic Flaws in School Funding - Assignment Example As averred, the authors indicate that â€Å"policymakers give more resources to students who have more resources, and less to those who have less† (Carey and Rosa, 2008, 1). The authors supported their contentions through a comparative analysis of funding distribution between two apparently similar schools when gauged through external appearances: the Cameron Elementary School in Fairfax County in Virginia and the Ponderosa Elementary School in Cumberland County, North Carolina. Further, a closer examination of policies from the federal, state and local agencies, reveal the culprits for the disparities. The authors finally presented viable recommendations that indicate the need for â€Å"federal and state policies should continue to target poor students and poor schools but use inverse funding formulas† (Casey and Rosa, 2008, 1). Main Argument or Message The main message that the authors aim to reveal is the clear and distinct unequal allocation of funds for schools tha t are currently skewed towards higher income students rather than the neediest.

Distribution Systems Essay Example | Topics and Well Written Essays - 750 words - 1

Distribution Systems - Essay Example They are carried to different areas to be distributed in different retail outlets. At times, the distribution centers are located near the bottling plants of Coca Cola. The objective of the distribution centre being near to the plant is easy transportation of the bottles into the carrying vans (Berry, â€Å"ColaLife MDCs and Coca Colas Manual Distribution System†). Coca Cola endeavors that everyone should get to enjoy a sip of the Coca Cola drink, no matter where the person is located. For this, the company has a strong distribution system. The entire functioning of the distribution system is looked after by the distribution department. This department covers the purchase point, reaching to the final consumers, delivery, sales and warehousing in the supply chain of Coca Cola. Moreover, the distribution department has the responsibility of looking after the delivery of inventory in more than 8000 centres all over the world. There are four important core areas of the distribution department. These four important areas are – Consumer and Customer Service Systems, Managing Demand and Planning Operations, Infrastructure Planning and Development. The system of customer service and consumer is a way to develop a structure for executing strategies of consumers and customers. The purpose of this framework is to understand the needs and requirements of the customers. Customer is the king in the modern economy. The company wants to promote the strength of its brand through proper consumer and customer services. The system also intends to link the consumers with marketing mechanisms, logistics and warehousing. Distribution of products is pointless without a proper study of consumer demand. Consumer demand is arrived at by the application of quantitative tools. The Demand Management System links up all important stakeholders of the company like the distributors and the suppliers in the final

Human Resources Assignment .. Best places to work

Human Resources .. Best places to work - Assignment Example The search engine, initially named â€Å"BackRub,† was not formalized into the wildly popular company, Google, known today (Google, 2011a). When the company was first created, in what the founders describe as a small garage in Menlo Park, CA (Google, 2011c), search capabilities were only available to users in English. However, in recent years, the computer science students, and their thousands of employees and more than 40 offices globally, have developed a number of web applications and advertising programs, allowing them to offer dozens of widespread services and products in several different languages (Google, 2011a). The Google headquarters, called the Googleplex, is now located in Mountain View, CA, and is referred to as a campus, due its massive size and number of amenities. Employees describe the campus as a curious, creative, and very diverse community. All of the company’s imperative business functions are located at the Googleplex; departments include Human Re sources (HR), Communications, Legal, Sales, and Finance (Google, 2011c). Management and employees alike agree that transparency is the key to the cohesiveness within the company’s working environments.

Fashion Cultures Essay Example | Topics and Well Written Essays - 3500 words

Fashion Cultures - Essay Example The essay "Fashion Cultures" concerns the culture of fashion. People judge each other through their dresses and the way they carry their clothes. People belonging to different cultural, religious, and ethnical backgrounds wear dresses, which show their personality and traditional background. This paper aims to examine the role of clothes in our society and ways different types of dresses or garments tend to portray personalities of their wearers and how other people observe people wearing particular dresses. Today, we observe people wearing several types of dresses with different designs and styles. Typically, dresses work as indicators of attributes because attires of people tell about their gender, age group, religion, marital and social status, and profession. In modern societies, clothes still work as an indicator but their sign patterns have modified. Along with the traditional presentation of attributes and belongings of people, now clothes also work as a language and speak abo ut person`s preferred style, dressing sense, and interests. Every dress and ways in which individuals carry their dresses convey some message and People have become liberal enough to select the message they want to convey to other people of the society. Clothes also provide information about financial status of a person and even the type of occasion the wearer wants to attend. Different types of attires have different impact on observers and society judges other person`s qualities and interests based on his/her dressing sense. (Feinberg,  Mataro  and Burroughs 1992). It is also believed that clothing and dressing sense of people is closely related with each other and people tend to do different roles when they wear different dresses (Fiske 2010). Additionally, other people who do not wear same sort of dresses observe others with their own perspectives. Additionally, it has also been found that the behavior and response of people towards specific dresses varies based on their cul tural rituals and societal environment. Also, religion plays an important part in molding people`s perceptions towards particular practice (Bevan and Wengrow 2010). For this paper, we have selected three popular dresses of the world, which  show  cultural identity, behavior of the people who wear them, and response of those who  observe others wearing specific attires and  build a perception of the identity of the wearers.   Selected Attires: Attires selected for this paper to illustrate the role of clothes and their influence on people`s behavior and observation include jeans, sari, and veil or scarf. Jeans: More than hundred years ago jeans was invented and the Americans were the early adopters of the jeans. Jeans is made up of stiff cloth material which is also for designing different other types of dresses such as pants, shorts, skirts, and jackets, but when we talk about jeans in simple terms it means jeans pant, which has given rise to its other forms (Bevan and Weng row 2010). Initially, the jeans was introduced for cowboys and workers especially those who used to work in factories because of its sturdy material. With the passage of time the jeans became popular

Case Study Deloitte Case 09-8 Classified information

Deloitte 09-8 Classified information - Case Study Example In the year 2006, the gross profit increased by 8.6%, with the total net sales increasing to a figure of $ 86.5 million, the sassy Spa division yielding a net profit of $ 11.2 million. Contribution from the ‘Sassy Spa Division,’ therefore, increased by a whopping 287.18 %. This shows that the other divisions did not contribute much to increase in sales revenue in 2006. Contribution to the total profit in the year 2006 was therefore from sale of a fixed asset i.e. the sale of corporate HQ ($ 1.7 million), and winning a lawsuit against a supplier yielding further revenue of $ 2.7 million. This contributed to a non-operating income of $ 4.4 million in the financial year 2006. ‘420-10-S99’ codification standard defines such income as restructuring charges and may not be presented in an income statement as extraordinary items. Paragraph ‘225-20-45-16’ states that items which do not meet the classification criteria of an extraordinary item should be reported as component of income. Therefore, this figure can be added to the gross profit in 2006, yielding net revenue of $ 34.8

Climate Change, Deforestation and the Media Essay Example for Free

Climate Change, Deforestation and the Media Essay Various factors exist that are causing a negative impact and damaging the natural ecosystem. Various emissions from motor vehicles and different industries and chemical plants, processes like deforestation and various other activities continuously contribute to the deterioration of the well-being and livelihood of individuals and the ecosystem. Various researches conducted worldwide have detected various changes in the terrestrial ecosystems marked with the various activities propagated by the actions of human beings towards the environment (Midori, 2014, p 105). The alterations that exist have been attributed to climate change as opposed to any other types of activities and factors that may have arisen. There are various marked causes and effects of climate change towards the natural terrestrial organisms and all the other substances that consti0tute to the natural ecosystem. For instance, different animal, plant and biomes ranges have undergone shifting. The different timings in which various organisms and plants take to perform various activities such as flowering have been altered (Maxwell, 2013, p 779). The migration of animals has also been shifted since the prediction of the climate which facilitates there movement has significantly been altered. There have been instances in which the scotching sun has led to the development of various wild fires. Moreover, various amphibians, for instance seventy-five different frog species have been driven to extinction because of the climate change. Projections and various statistics have it that the various greenhouse emissions may lead to an overwhelming supply of various poisonous gases into the atmosphere hence altering the natural adaptive mechanisms of various organisms in the ecosystem. If the situation were left unmonitored and uncontrolled, vast areas would turn into ASALS thereby contributing to the alterations of the biochemical cycles that are experienced worldwide (Maxwell, 2011, p 779). Aquatic Ecosystems The aquatic ecosystems form a very functional and important role in the interrelation and existence of the global environment. Apart from playing a key and functional role in the ecological productivity and their contribution towards biodiversity, they play a very important role to the human beings. However, they face direct threats from the activities of human beings either in a direct or indirect manner. Climate change has an impact on the aquatic environment in the sense that an increase in the temperature of water significantly alters the basic ecological process facilitated by the marine life and the aquatic life species geographical distribution. The marine life may show tendencies of migration to various suitable habitants but various human activities may hinder their respective migration (Brulle et al, 2012, p 182). They may be unable to migrate thereby leading to their extinction of the various treasured species. Climate change influences the precipitation patterns. Moreover , the surface run off may have been contaminated by various gases that exist in the atmosphere thereby influencing marine life. Agriculture Agriculture forms a vital component of many economies. Agriculture is a composition of various cash crops, domestic livestock and various aquatic fish species, which are consumed or reared for commercial and consumption purposes. Climatic conditions highly influence the existence of fish and various agricultural produce. The effect of climate change on agriculture can be viewed from various dimensions since various factors exist that favor the process of agriculture while some hinder growth and production (Christensen et al, 2012, p 201). The excess existence of temperature and release of carbon dioxide into the atmosphere contribute to increase in productivity and synthesis of various crops. However, for these conditions to have a positive impact on the various crops, various other factors such as the correct soil pH, the availability of water, moisture content of the soil, and other factors must be met. Massive periods of droughts and excess floods are always a challenge to various farmers. Moreover, when the temperature of water that harbors the aquatic life becomes warmer, the fish may migrate or die hence influencing the ecosystem (Corner et al, 2012, p 470). Crops are influenced by warm temperatures. They hasten the growth levels but reduce on the quantity of the yields produced. Moreover, an increase for carbon dioxide in the atmosphere also increases the amount of yield that is expected from a given type of crop. The growth process of crops is hindered by the existence and presence of extreme occurrences of rain and temperatures. The occurrence of drought and foods hinder crop growth since the crops become washed away and wither (Doherty et al, 2011, p 265). Human Health Human beings are affected by the occurrence of various climate change processes. These effects vary from the influence and diverse effects of heat waves, extreme weather events, air quality and occurrences of climate-sensitive diseases. Instances of hydration and the occurrences of heat strokes are prevalent and major causative agents of weather-related ailments and deaths. The impact would be a shift in the population patterns. Weather events, which are extreme, may contribute to various challenges that may be faced by human beings (Dotson et al, 2012, p 69). For instance, there would be a general reduction of water supplies and food in various parts of the country. Various health care services and communication utilities may be interrupted. Storms and various other factors may contribute to the excess concentration of carbon monoxide gas, which is poisonous to the human life. Climate change can therefore be seen to have various diverse effects on the natural ecosystem and if not pr operly controlled can lead to the extinction of various life forms and species. Mitigation of climate change Mitigation of climate change refers to the various actions adopted with the aim of reducing the affect of the natural ecosystem. Framing Issues The United Nations Framework Convention on Climate Change consists of a numerous enrolment of countries that have united to adopt various measures and practices to curb climate change. The principle aim of UNFCCC is to ensure the stabilization of various concentrations of atmospheric gases as a block of various human related activities that would contribute to the interference of the atmosphere (Fahey et al, 2013, p 134). Some of the main activities involve the control of emission of green house gases into the atmosphere. There was a universal consensus to the fact that the level of green house emissions should be limited to 1.5 to 2.0 degrees and below. Governmental and intergovernmental action Majority of the countries are adopting various policies proposed by various organizations such as the Green Belt Movement to extensively use clean technologies in their daily business operations. The mitigation process is promoted by the action that may be adopted by the various firms. Many countries aim at reducing carbon dioxide emissions into the atmosphere (Hajer et al, 2012, p 300). The government aim is to ensure reduction and minimization of emissions containing carbon into the atmosphere, the utilization of renewable energy and a boost in the efficiency of energy that is being consumed in the industry. The adverse effects of climate change are always felt greatest in nations, which have a low economic status. There exists the Commitment to Development Index, which analyses the various policies adopted to curb rising instances of emission of gases to the atmosphere. There are various activities that majority of the countries engage in that may be seen to contribute to the emis sion of gases in top the atmosphere. Activities such as the burning of fossil fuels and various emissions always influence the emissions. Therefore, the effective regulation of the particular emissions facilitates control of the climate change. Various strategies have been formulated with the main aim of curbing the spread of the adverse effects of climate change. These strategies include the Kyoto protocol, which remains to be the existent international agreement with the sole purpose of curbing climate change. Non-governmental policies These refer to policies that are aimed at reducing the extents of climate change through the effective funding from private investors and other business entities. They may also take the form of various environmental groups, which are seen to promote personal initiative when it comes to the process of fighting crime (Christensen et al, 2013, p 12). The non-governmental bodies also thrive through the encouragement of various personalities to adopt various effective means of using energy for instance the lowering of cooling usage and house heating, the effective use of renewable energy sources, minimization of exhaust fumes from vehicles through finding of means of transaction and operations that do not involve mobility with a vehicle. Apart from the road transport, various researchers have also expressed concern about the emissions produced by the air travel (Dotson et al, 2012, p 76). Various emissions are produced by the air travel, which may influence the atmospheric balance and the resultant ecosystem. The non-governmental bodies therefore aim at finding methods and means through which the emissions can be minimized to maintain an eco balance to the environment. Implications of climate change for sustainable development in rural areas. Rural areas have been known to hold and be a major backbone when it comes to agricultural production. The main occupation of majority of the people who reside in these regions is farming. Majority of the climate alterations because of climate change are diverse in urban areas, which are populated by industries. Rural areas experience constant and predictable rainfall patterns (Fahey et al, 2013, p 143). However, the effect of climate change resulting from various emissions to the atmosphere can easily alter the weather and climate patterns of a vast area of land. It therefore becomes important to note the fact that the sustainable development of rural areas whose people’s livelihood is dependent on the main economic activity which is agriculture. Rural areas are known to consist of vegetation that regulates the atmospheric gases in the atmosphere. They play an important part in balancing the ecosystem (Takahashi, 2011, p 249). Therefore, the efficient regulation of climate change may result to increase in various product output with a rise in production due to the occurrence of precipitation and adequate rainfall to facilitate growth of crops and the existence of livestock and fisheries. Coverage of Climate Change by the Media The media has played a pivotal and vital role in the influence of international, personal and national actions and efforts to address the issue of climate change. The mass reporting off climate change has been predominant in the United States of America and the United Kingdom. The level and extent of climate change is hugely attributed to the massive reports and collaborations with the Scientific Consensus on Climate Change. The media hit the sky during the early 2007 when featuring the Al Gore documentary and the Fourth Assessment Report on Climate change (Sheppard et al, 2012, p 235). Media reporting was also heightened in the year 2009 when the world held a conference on climate change organized by the United Nations. It was referred to as the United Nations Climate Change Conference. Consequently, another forum was referred to as the Climatic Research Unit email controversy that had been held earlier in November. Besides the USA and the UK, various other countries have shown massive efforts in the reporting of climatic changes and sensitizing the world on better policies to be adopted to minimize the effect and extent of the climate change. Countries such as Australia, Canada, Japan, Sweden, New Zealand and India have shown particular interest in climate change and this has been made possible through the media coverage that is received (Segerberg et al, 2011, p 201). The media has also been though t to attribute the findings of climate change to the public opinion and politics. Through the reporting, various governments have held numerous sittings with the aim of coming up with climate policies that various industries such as transport and manufacturing industries should adopt with the principle purpose of maintaining the ecosystem. The media has largely contributed towards the sensitization of the public to be able to know what happens when industrial chemicals and toxins are thrust into the sky (Olausson, 2011, p 290). For instance, a survey conducted indicates that when people were asked about the urgency of control of climate change and whether it was a problem or not, the following responses were obtained: It is not a problem 8% It is a future problem 14% It is a present problem 41% It is an immediate problem 36% I do not know 1% Climate change remains to be an eminent threat to the existence of natural and human beings. Campaigns by all media types and other institutions should be encouraged. The governments should come up with stringent climate change policies to curb the spread of acidic rain, drought, floods and any other extreme weather conditions (Dotson et al, 2012, p 80) References Aoyagi, Midori. Climate Change Governance and Media: Media Exposure, Public Opinion and â€Å"the Most Important Issues,† By the Japanese Public. In XVIII ISA World Congress of Sociology (July 13-19, 2014). Isaconf, 2014.Boykoff, Maxwell T. Public enemy no. 1? Understanding media representations of outlier views on climate change. American behavioral scientist 57, no. 6 (2013): 796-817. Boykoff, Maxwell T. Who speaks for the climate?: Making sense of media reporting on climate change. Cambridge University Press, 2011.Brulle, Robert J., Jason Carmichael, and J. Craig Jenkins. Shifting public opinion on climate change: an empirical assessment of factors influencing concern over climate change in the US, 2002–2010. Climatic change 114, no. 2 (2012): 169-188. Christensen, Miyase, Annika E. Nilsson, and Nina Wormbs. Globalization, Climate Change and the Media: An Introduction. Media and the Politics of Arctic Climate Change: When the Ice Breaks (2013): 1. Christensen, Miyase, Annika E. Nilsson, Nina Wormbs, Sverker Sà ¶rlin, Dag Avango, Per Hà ¶gselius, Henry Huntington, and Ralf Dà ¶scher. When the Ice Breaks: Globalization, Climate Change and the Media. (2012). Corner, Adam, Lorraine Whitmarsh, and Dimitrios Xenias. Uncertainty, scepticism and attitudes towards climate change: biased assimilation and attitude polarisation. Climatic change 114, no. 3-4 (2012): 463-478. Doherty, Thomas J., and Susan Clayton. The psychological impacts of global climate change. American Psychologist 66, no. 4 (2011): 265. Dotson, Devin M., Susan K. Jacobson, Lynda Lee Kaid, and J. Stuart Carlton. Media coverage of climate change in Chile: A content analysis of conservative and liberal newspapers. Environmental Communication: A Journal of Nature and Culture 6, no. 1 (2012): 64-81. Fahey, Dan, Paras Patel, John Rawlins, and Meiko Peng. Climate Change Podcast Series-The Media and Climate Change. (2013). Hajer, Maarten, and Bart Strengers. Who speaks for the climate: making sense of media reporting on climate change. Cambridge Review of International Affairs 25, no. 2 (2012): 298-300. Olausson, Ulrika. â€Å"Were the ones to blame†: Citizens representations of climate change and the role of the media. Environmental Communication: A Journal of Nature and Culture 5, no. 3 (2011): 281-299. Segerberg, Alexandra, and W. Lance Bennett. Social media and the organization of collective action: Using Twitter to explore the ecologies of two climate change protests. The Communication Review 14, no. 3 (2011): 197-215. Sheppard, Stephen Richard John. Visualizing climate change: a guide to visual communication of climate change and developing local solutions. Routledge, 2012.Takahashi, Bruno. Framing and sources: a study of mass media coverage of climate change in Peru during the V ALCUE. Public Understanding of Science 20, no. 4 (2011): 543-557. Source document

Value Based Marketing Concept Marketing Essay

Value Based Marketing Concept Marketing Essay Research in Motion Limited, based in Waterloo, Ontario, Canada was founded in 1984. It is one of the largest companies in Mobile Communications worldwide. It took the world by storm by launching its leading product Blackberry smartphone in 1999. The current product includes Blackberry Play book Tablet, Blackberry smartphone, software for Businesses and other related accessories. It has got its identity in North America, Asia-pacific, South America and Europe. The Company is led by President and CEO, Thorsten Heins. Frank Boulben was named Chief Marketing Officer effective June2012. Executives and sales people from around the world boasts about the possession and utility of Blackberry. It enhances their ability to access key corporate information and connect with their colleagues in real time. The resulting efficiency has resulted in sales agreements being closed faster and key decisions being communicated to Top Honchos. The BlackBerry smart phone has become the one device that many business people find hard to function without.(Mcgraw-hill.com) The BlackBerry solution is now available on over 300 networks in over 120 countries. Recently, on 5 June 2012, its stock fell below $10 for the first time since 2003. Company is losing grounds to Apple Inc.s iPhone and phones that run Google Inc.s Android software like Samsungs. Revenue for the second quarter fiscal is $2.9 billion which is down 31% from $ 4.2 billion in the same quarter of fiscal 2012. Company net loss for the quarter was $ 235 million (www.press.rim.com/newsroom, 2012) After studying the case studies and using the Marketing mix strategy and Value based marketing models I have analyzed that customers want value for the price they pay for. RIM can create value through quick innovation, market research, market trends and realities. It also needs to change with changing needs of the people. Blackberry was once the pioneer in mobile industry, it has lost its shares in the current market due to slow adoption with changes in demand of consumers. I have also studied the strengths, weakness, threats and opportunities that blackberry have in the current situation. I have analyzed that Blackberry has a potential to rule the market again however the company should invest on new technology according to the needs and change in demand in the mobile industry 1.0 Value based Marketing concept Companies generally focus on maximizing the profits than on maximizing customer value. The late Peter Doyle, in his book value-based marketing, charges that profit maximization leads to short term planning and under-investment in marketing, promoting a focus on Sales, market share and current profits. (Doyle, 2000) This concept erodes the competitiveness in the long run as it eliminates the opportunities in the new markets. Companies ignore the fact that the real investment of a company relies on brand management, customer relationship, Partner relationship and knowledge about the market. Customers buy value rather than products and services. It is a Value package of cost of the product and the benefits that are significant to the end users. Customers hardly find true value, when they find they hardly ever leave until a better value takes over. (J Nicholas De Bonis, 2012) Companies should discover customers attributes and benefits the customers look for in a product and create a marketing strategy to deliver value to them. The steps involve market research and how customers perceive different brands available in the market. The diagram below depicts how cost based pricing is different from Value based pricing. In value based approach value comes first and in cost based approach companies target on profit maximization. (Pricing and price stratergy, n.d)http://t3.gstatic.com/images?q=tbn:ANd9GcSMggVwiSafznfxuwsbt3bnGX_6m75FlJJ993t1Gi9ezRLXeRaH7g How companies create values: Customer Relationship Management: Companies maintain the database base of the customers, collect information on the preferences and likings of the customers, Use information to target the potential/target customers through products services and promotions that adds value to the most important aspect of customer requirements. Target Segments: Value driven companies focus one or more consumer segments, ensure additional value on the product and reduce cost through extremely efficient operations. Retaining the existing loyal customers by adding value features that can be helpful to the target customers. http://image.slidesharecdn.com/valuebasedmarketing-120228185920-phpapp02/95/slide-8-728.jpg?1330477417 Companies can focus on key areas: Focusing on the customer Focusing on market trends realities Articulate new market opportunities Emphasizing on customer satisfaction Creating single cohesive strategy CMO of Research Motion also talks about which customers they intend to serve and why they are going to serve them better than the competitors. By adding value to the product, RIM could have the greatest come back http://www.youtube.com/watch?v=SAJp_tL7ggE (Boulmen, 2012) 1.2 Marketing Mix Strategy http://business-fundas.com/wp-content/uploads/2011/02/Strategies-for-Marketing.jpg (The 4 Ps of marketing, n.d) The term marketing mix was coined by Neil Borden. Every Marketer should have knowledge of this theory. It is part of the segmentation process where all 4 Ps, Product, Price, Place, Promotion play their role. This model helps in positioning based on the elements that are best suited for marketing. The above diagram also talks about the relevant questions that the company can think of and based on the best answers the strategies can be made. By answering the above questions, RIM can create a value for its products to effectively compete in the market. 2.0 Driving forces of change in the mobile Industry and changed landscape The best innovation ever is of a mobile phone. Mobile has created worlds most innovative companies. The macro trends surrounding the industry are: Persistent Demand: There seems to be a never ending demand of mobile phone. There has been demand of mobile phones, smartphones tablets throughout the world. People strive hard to earn a good phone. The market has been swayed with the extensive demand of mobile phones. Customer Centric Mobile Applications: Every company is struggling hard on innovation to compete on products and features that the customers expects or over expects from mobile phone. Market Disruption: There is a deadly competition happening in the mobile market. There are mergers, acquisitions, war among technologies, Facebook planning to create its own phone, Google planning to buy Motorola. Lack of innovation problem for Nokia Blackberry has created havoc in the Mobile Industry. Based on the trends that we analyzed, we can say that Mobile industry will remain the most lucrative industry in the years ahead and will lead to further innovations in technology and designs. 3.0 Understanding Customer Behaviour and upcoming Challenges Customers look at maximizing values. High customer value delivery is the key to customer loyalty. 3.1 Drivers of Customer Equity Value Equity: It is a combination of effective of quality, price and convenience. It is effective where companies have differentiated products. Brand Equity: Its a bundle of perception, attitude and awareness. Effective when products are less differentiated. Relationship Equity: It is for companies relying on customer loyalty programs and special and maintaining relationships. 3.2 Factors affecting Customers behavior Personal Factors: Includes Age, Gender, values, personality, lifestyle, occupation, etc. Blackberry is targeted for a separate class of people that needs quick texting, believes in getting things done, messenger, and Internet access with media player. It is a great way to connect people, place and resources access through Mobile. Cultural Factors: It involves the cultural differences of individuals based on the culture and background an Individual comes from. Geographical location, Nationality, Religion is a part that affects the customers choice and beliefs. Social Class: It is segmented based on the income earned by an individual group of people. It affects the customers behavior in a way where not every person can buy a specific product because of limited source of income. 4.0 SWOT Analysis Strengths Brand: Brand is internationally recognized and established. Products beneficial for consumer and business professionals as well. The most relied upon phone for business e-mails Potential to develop a range of products based on specific designs and innovations over the years Patented rights for the thumbwheel and QWERTY keyboard found on the device. Its products have awarded for unique features and products. It still has a huge database of loyal customers who do not want to part from their phones. Weaknesses Prolonged lack of innovation Persistent fixation with a platform which is losing appeal for both customers and developers Blackberry phones are expensive and chic product that is gets costly for organizations that want to offer email across large organizations. Limited storage capacity compared to other phones. Opportunities: Non Exposure of its product line RD talent is getting increasingly low. Acquisitions: Smaller firms with low resources to invest on technology can be a good buy-out option. Market Intelligence reveals an immense opportunity for smart phones similar technology that can be exported. Exports are expected to can reach billions by 2013 end. The new BlackBerry Tablet OS (found on the Play Book) looks like a robust platform in the long run, and it is built on QNX OS that is tried-and-tested. Threats: Aggressive competition on evolving new soft wares in the global smartphone market In 2007 Symbians operating system designed for mobile devices held an estimated 65% worldwide share of the converged devices, exporting 77.3 smartphones in 2007, while RIM Blackberry OS at 11%.(2011) In Exports RIM leads in North America standing at 42% Key competitors have already expanded globally like Apple, Samsung, LG, and HTC Product imitations, loss of source code, software piracy and are more common in developing and third world countries Competitive market for employees in the global software development industry. Rapid innovations from other companies. Changing consumer behavior: With wider options in features and technology customers choice change rapidly. It is a threat as it becomes difficult to cope with the rapid change in consumer requirements. 4.1 TARGET MARKET The primary target market for Blackberrys is the business people between 25 to 60 years. These people are the ones that want their things done, more on the go people and mostly occupied with their work. A device which can provide them more suppleness of wireless network i.e. internet services, emails and GPS services is needed to make lives easier of the corporates. Blackberry should also add features that can target children and Generation Y as they are more technology savvy and innovation hungry. The Gen Y group is always exquisite about latest and smarter technology and they respond rapidly to changes in technology. They are also willing to pay high prices for the benefits and value offered to them. Hence it is a prospective market for RIM. 5.0 Marketing Mix strategy for RIM to achieve the lost market share PRODUCT DEVELOPMENT BRANDING: In this dynamic environment of technology RIM needs to invest on innovation and R D. Horizontal business opportunities like Multimedia and Satellite services will generate extra revenue. RIM needs to position itself as the leading smart phone provider for professionals in emerging countries such as Brazil, Russia, India and China. MARKET SEGMENTATION: They should target others segments not specifically but by adding additional features that can attract students, youths and try to indulge in other product or cross sell other products. CHANNEL SALES: RIM can negotiate with major phone services provider in several countries, this will help RIM to promote their phones through a mutual relationship. Internet marketing and social media channels can also be widely used for advertisements marketing COST CUTTING: RIM can also look at reducing the cost through operational excellence. This can further reduce the cost of the supply chain and can also reduce the per unit cost of making the phone and ultimately selling it at a competitive price. 6.0 RECOMMENDATION 1) RIM needs to innovate and invest on technology this needs to come with new products with more user friendly feature to satisfy current consumer demand and attract new customers 2) RIM should also strongly focus on the advertising campaign to increase brand awareness through viral advertising, television advertisements, internet marketing etc. 3) RIM sells its equipment and services in around140 countries, so it should target to place the product in some other developing countries. 4) RIM should target not only business clients but also target tech savvy Generation Y by increasing product line. 7.0 CONCLUSION Looking at the disappointing sales figure of this year RIM should develop robust product strategies to win over competitors. In order to regain the competitive edge RIM needs to utilize its resources to utmost level by increasing the product line. Also RIM can make strategies to foresee future competitors e.g. Facebook planning to launch its own mobile phones. Facebook Inc. and plan long term strategy as per market demand. It is time for RIM to step ahead of the game and compete directly with Apple and Samsung. As per market research Blackberry is in the maturity phase of its life cycle so it needs to make the future plans accordingly. It is high time that Blackberry enters the market with a big bang giving tough competition to its competitors.

Creating A Database For Student Information System Computer Science Essay

Creating A Database For Student Information System Computer Science Essay A database brings convenient to todays working area such as large business company. The main purpose of a database is just similar to handling and keep large amount of files and documents in a large cabinet. However this method takes a large space and will be complicated to control and organized. This is why a database is introduced to keep these data organized to allow users to access, retrieve, and use of the data without any hassle. DBMS or Database Management System is software that used to set up a database, creating a database requires planning and gets to know what kind of data will be imputed. Creating a database will be easier after a simple table is constructed. In this assignment, a Student Information System is used as an example to keep student information in a database. Moreover Oracle, Microsoft SQL Server and Microsoft Access are example software provided by database vendor that used to create a database. Other than Student Information System as stated above, this software allows changes in database such as adding student entity relationship to expand the database. Microsoft Access is used to create Student Information System Entity Relationship(ER) because it has user-friendly interface compared to oracle and yet it is still a powerful tool to create a simple database. Define Question 1 1.0 What is Database and why is it needed? A database is a collection of various types of stored data so it can be used for operation purposes. These data can be organized in different modal such as hierarchical, network and relational models depend which one is suitable for that particular operation. A database plays an important role in many fields such as large companies, colleges as well as super markets we visit daily. Most of databases are being used in large business company which they often record their purchases, sales and keep track with employees information. Database record, store and process data to generate a variety of information for decision-making at the various levels in an organization or business company. However large number of information cannot be handle by just human alone this is why a database is used to complete these tasks accurate, relevant and timely. There are many advantages when database is used because: It helps reduces data redundancy. Has high processing speed to manage data in a very short time. It allows data sharing among different users. Maintain data independence to keep database safe even if one data is corrupted. Have better security because of different levels of access privileges controlled. It avoids data inconsistency. Reduces storage requirements. A database will not run on its own without software. Similar to computer, a computer will be useless without an operating system. This is why DBMS (Database Management System) is required in order running and allows manipulation in database. DBMS is software that uses SQL (Structured Query Language) that is a programming language that manages data in a database. SQL Manager for Oracle 1.1.0 Database of a Student Information System The concept of a database can be easily understood because it is similar if we create a table that stores different kind of information. It is encouraged to plan the database by making a simple table so that it will be easier when creating in DBMS. In this case Student Information System is created to store all students related information such as their index numbers, home addresses, gender and so on. The concept is started with record, which is a collection of related fields of an entity. Each record consists of several data Index Number First Name Last Name Age Gender Address Course Grade S0001 Julia Yasmin 17 F 13 Hibiscus Road BM A Student Information System in a College Index Number First Name Last Name Age Gender Address Course Grade Fee Paid S0001 Julia Yasmin 17 F 13 Hibiscus Road BM A Yes S0002 Nicholas Wong 18 M 24 Metro Street IT A Yes S0003 Niko Bellic 18 M 53 Hove Beach IT B No S0004 David Kim 17 M 4 Lake Garden IT B No S0005 Carl Johnson 18 M 77 Park Lane BM C No S0006 John Kay 17 M 22 Lin Seng Park BM B Yes S0007 Jasmine Stewart 17 F 16 Park Lane BM B Yes S0008 Tony Murphy 19 M 55 Brooker Road IT C Yes S0009 Tina Shaw 18 F 31 Hibiscus Road BM A No S0010 David Ford 18 M 28 Lake Garden IT C No Keyword: BM = Business Management, IT = Information Technology The table above shows that all student information is recorded in detail of a college. Index Number is created to identify each student. All different single line of records are grouped together to form a 10 records table. The table is also known as file, which is a collection of related records and these data will be stored in colleges main database. Primary Key A primary key is similar to Internet search engine (Google), for example when you search for the word food, immediately all food related websites and pictures would display. Each file may need a primary key in a database, which is an important key name for searching a particular record in the file as well as identify each record uniquely within relation. Primary key can be consists of index number or name because they have their unique name or integers. However primary key cannot be address because the name is long. When a database grows larger, these primary keys will be very important to help user to find particular data they needed. 1.2.0 The Relationship between Tables Since the database is related to student information, this table may be shared in several departments such as casher, lecturers, class and students overall examination grade. This relationship is known as Relation Model, which is basically consists of a set of interrelated tables. Data in a relational model are stored in two-dimensional tables. Each department will have different privilege to access different type of data and only display the information they need. Below is the shared information in several departments. 1.2.1 Casher Colleges Casher Index Number Casher Index First Name Last Name Age Gender Course Fee Paid S0001 C101 Julia Yasmin 17 F BM Yes S0002 C102 Nicholas Wong 18 M IT Yes S0003 C103 Niko Bellic 18 M IT No S0004 C104 David Kim 17 M IT No S0005 C105 Carl Johnson 18 M BM No S0006 C106 John Kay 17 M BM Yes S0007 C107 Jasmine Stewart 17 F BM Yes S0008 C108 Tony Murphy 19 M IT Yes S0009 C109 Tina Shaw 18 F BM No S0010 C110 David Ford 18 M IT No Primary Key: Casher Index The table shows that all necessary information required in casher such as fee paid and casher index to track students that are not yet paid their tuition fee. While students addresses and examination grade are hidden to reduce complexity because it is not necessary. This is called as external view because it allows user to have own view of the database. 1.2.2 Student list in a particular course Lecturers will have their own student list depend on which course they in charge. Since in real colleges database may consist over hundred of students, working with a large table can be troublesome and complicated. To make it easy, this large table will be needed to break up into two related table, which are Business Management and Information Technology classes. This concept is called data normalization. Normalization makes data more manageable and allows many data to be shared in just one database. This is because it removes data inconsistency as data is modified in one place as well as reduces storage requirement and data redundancy. Business Management Course (BM) Index Number Examination ID First Name Last Name Age Gender Course S0001 E1001 Julia Yasmin 17 F BM S0005 E1005 Carl Johnson 18 M BM S0006 E1006 John Kay 17 M BM S0007 E1007 Jasmine Stewart 17 F BM S0009 E1009 Tina Shaw 18 F BM Primary Key: Index Number Information Technology Course (IT) Index Number Examination ID First Name Last Name Age Gender Course S0002 E1002 Nicholas Wong 18 M IT S0003 E1003 Niko Bellic 18 M IT S0004 E1004 David Kim 17 M IT S0008 E1008 Tony Murphy 19 M IT S0010 E1010 David Ford 18 M IT Primary Key: Index Number The tables show that two different tables, which are Business Management Course and Information Technology Course. Students and their course can be easily indentified after the table is separated into two. We can clearly know that IT students are all male and both courses have equally five students each. 1.2.3 Students Examination Grade Index Number Examination ID First Name Last Name Course Grade S0001 E1001 Julia Yasmin BM A S0002 E1002 Nicholas Wong IT A S0003 E1003 Niko Bellic IT B S0004 E1004 David Kim IT B S0005 E1005 Carl Johnson BM C S0006 E1006 John Kay BM B S0007 E1007 Jasmine Stewart BM B S0008 E1008 Tony Murphy IT C S0009 E1009 Tina Shaw BM A S0010 E1010 David Ford IT C Primary Key: Examination ID The above table shows all students examination grade in the entire college and it is stored in Students examination database. This table is required for students certificate printout and act as a primary place for tracking student examination grade. Overall, all the tables had mentioned are the examples on how Students Information System is recorded in a college. This is a basic and very important step for a new user before data is record in Database Management software. Define Question 2 2.0.0 Student Information System Entity Relationship(ER) model We already know all the relationship between previous tables of Student Information System. However create a table only helps to know the concept of a database creation. In order to make these tables and their relationship more efficient and easy organized, database software is required. Therefore these tables are needed to transfer to Microsoft Access. With Microsoft Access, information in each column can be easily created. Creating relational tables will be faster because column of data can be copied from one table to others. 2.1.0 Relationship between tables in Microsoft Access 2.1.1 Primary Key Before tables can relate each other, a primary key is needed to declare in each table. The image above shows that primary key is declared in Students in Design View. A small key symbol (marked as small red circle) shows that Index Number has declared to primary key with primary key tool clicked (marked as large red circle). A particular field that needed to become primary key is highlighted and then Primary Key tool is clicked. 2.1.2 Relationship Chart Creating relationship between tables is easy because Microsoft Access has user-friendly interface, simply drag a data from one table to others and the relation line will appears Tables must link correctly in order to view their relationship. Primary Keys are linked to another tables, for example if we compare Students table with Casher table, Casher Index will become primary key while Index Number becomes foreign key. Note that small key symbol represents which data is primary key. Moreover, tables like Students and Examination Grade are having more than one matching table, which is called as parent table while the table they linked to are child tables. This relationship is called as One-to-Many relationship between different records or tables. 2.1.3 Relationship between Students and Casher Students The Student Information System is recorded into Microsoft Access as shown in image above. These information consists of students index number, which is an unique code that identifies each students. Other information such as First name, Last name, Age, Gender, Addresses and so on are also recorded inside this table. Casher The data in Casher table has created to record students fee paid. Some field such as Index Number and Course are shared together with Student table. Relationship between Students and Casher The table above shows the relationship between Students and Casher. From the first record we can clearly see Julia Yasmins casher index, course and her fee payment. While the last record we can identify that David Ford is in IT course and he is not yet pay his fee. The dropdown table will only appear when the relationship is linked correctly with relevant primary key from each table. 2.1.4 Relationship between Students Course and Students Examination Business Management Class Information Technology Class Business Management and Information Technology classes are separated into two different tables. These tables are also linked together with Students Examination Grade, which is to reveal their examination grade when it is opened. A drop down table from the tables above show that students examination grade is revealed. Two different dropdown tables is shown (marked as red colour border), when we look at the Information Technology Class. We can easily identify Nicholas Wongs examination ID, which is E1002 and gets grade A in examination. Similar to Tony Murphy, which has examination ID of E1008 and gets grade C in the examination. Students Examination Grade The table above shows the entire examination grade among every student, which exactly contains the same record from the table we had created from Question 1 (Page 9). As mentioned before, Students Examination Grade is linked to Students Course and this allows records also appear in Information Technology and Business Management Course. Overall, the tables in Microsoft Access made Student Information System organized in good manner and made user easily retrieve, access and view all students information in short time. Conclusion and Recommendation Information is an important resource in any organization and it must be properly managed. Database plays an important role because it allows information to be stored and organized in good manner. To handle large amount of information such as Student Information System, creating several tables is required to store different data such as name, index numbers, age and so on. Creating a database also requires knowledge on how data relate each other and their model. Learning Microsoft Access will be a good start for a beginner to learn and practice how database works even though it is not powerful enough compared to other database management software. Since nowadays jobs are relying on technology, having computer knowledge is very important to keep ourselves not to be outdated. Similarly, people with knowledge of database will have better job opportunity because most large business and manufacturing company will hire them. Bibliography Oppel Andy, 2009, Database a Beginners Guide, Second Edition, McGraw-Hill Professional Publishing, USA Anderson Virginia, 2001, How to do everything with Access 2002, McGraw-Hill Professional Publishing, USA MacMillan, Andy Huff, Brian, Transforming Info glut! A Pragmatic Strategy for Oracle Enterprise Content Management, 2008, McGraw-Hill Professional Publishing, USA P.Sellappan, 2002, Information Technology in Business, Fourth edition, Federal Publication Sdn Berhad, Malaysia James L. Johnson, 1997, Database Models, Languages, Design, , Oxford University Press Inc, USA Shelly Vermaat, 2009, Discovering Computer 2009, Complete Edition, Shelly Cashman Series, United States of America SQL Manager for Oracle 2007, View from File Transit, SQL Manager for Oracle, online, retrieved 12 October 2010, from http://www.filetransit.com/images/screen/2935188e684b1f718eecbf92de0bdfd6_EMS_SQL_Manager_for_Oracle.gif Primary Definition, 2010, online, retrieved 12 October 2010, from http://databases.about.com/cs/administration/g/primarykey.htm

Essay --

It is noticed that science develops in splashes, each significantly advancing our understanding of the nature. The 19th century was the time of rapid development of microbiology. In the search for secrets of nature science has reached extremely high and low energies as well as large and small length scales. Still until recently we knew very little about one of the most complex aspects of life – microbes and infection. Now we are at the dawn of efflorescence in molecular biology, which provides an excellent basis for application into several areas of biology like cancer and virology . Revelations of molecular biology become extremely crucial, as they provide insights into the way molecules work. Having completed an inspiring five-year course in veterinary sciences,1993-1999 from college of veterinary and animal sciences ,and completing DVM, I would like to continue my pursuit of knowledge and do a dissertation in Virology. This would give me build the strong knowledge base that I desire and a strong expertise in field that I wish to specialize. The past few decades have witnessed rapid advance in the area of virology and molecular biology. The objective of virology is to make life meaningful and to alleviate human and animal ailments caused by these dreadful pathogens . I am keen to be an integral part of this effort. For this, along with an in-depth knowledge of the subject, experience in cutting edge research and hands on experience in real time applications would be of prime importance . In today’s world, microbial sciences has attained such high status due its impact in the day to day life of humanity as a whole.. My interest in the role of microbes and viruses began from UG classes (1993-1999) wherein professors taught us... ...ape me to be a thinker and a learner. The world is literally becoming a global village where opportunities for learning are transcending physical boundaries. In a connected world, Indian knowledge workers are increasingly contributing to the global work force. International education will give me the training and the competence to meet global clients. I look forward to being an active contributing member of the student community at your University. After basic education, I have developed a strong urge to attain academic excellence and to engage in research in the field of virology. I strongly feel that an MS from a reputed university will help me achieve my goal. United States will offer me a very conducive atmosphere for research and development.t I am eagerly awaiting for admission from your esteemed university and embark for my future journey in this field. Essay -- It is noticed that science develops in splashes, each significantly advancing our understanding of the nature. The 19th century was the time of rapid development of microbiology. In the search for secrets of nature science has reached extremely high and low energies as well as large and small length scales. Still until recently we knew very little about one of the most complex aspects of life – microbes and infection. Now we are at the dawn of efflorescence in molecular biology, which provides an excellent basis for application into several areas of biology like cancer and virology . Revelations of molecular biology become extremely crucial, as they provide insights into the way molecules work. Having completed an inspiring five-year course in veterinary sciences,1993-1999 from college of veterinary and animal sciences ,and completing DVM, I would like to continue my pursuit of knowledge and do a dissertation in Virology. This would give me build the strong knowledge base that I desire and a strong expertise in field that I wish to specialize. The past few decades have witnessed rapid advance in the area of virology and molecular biology. The objective of virology is to make life meaningful and to alleviate human and animal ailments caused by these dreadful pathogens . I am keen to be an integral part of this effort. For this, along with an in-depth knowledge of the subject, experience in cutting edge research and hands on experience in real time applications would be of prime importance . In today’s world, microbial sciences has attained such high status due its impact in the day to day life of humanity as a whole.. My interest in the role of microbes and viruses began from UG classes (1993-1999) wherein professors taught us... ...ape me to be a thinker and a learner. The world is literally becoming a global village where opportunities for learning are transcending physical boundaries. In a connected world, Indian knowledge workers are increasingly contributing to the global work force. International education will give me the training and the competence to meet global clients. I look forward to being an active contributing member of the student community at your University. After basic education, I have developed a strong urge to attain academic excellence and to engage in research in the field of virology. I strongly feel that an MS from a reputed university will help me achieve my goal. United States will offer me a very conducive atmosphere for research and development.t I am eagerly awaiting for admission from your esteemed university and embark for my future journey in this field.

Elites And The Masses Essay -- essays research papers fc

Elites and the Masses There are many theories pertaining to the nature of power in society. In modern society, it is important to identify where and when power is exercised, who benefits and who suffers from it being exerted upon them. In this tradition, it is useful to examine the managerialist perspective.   Ã‚  Ã‚  Ã‚  Ã‚  Managerialism focuses on organizations as the basis, or unit of analysis of society, to which all other aspects of society are subordinate to. These organizations use their resources in an attempt to dominate each other and society. Managerialism tells us that power is concentrated among a group of elites who control organizations, and use them as an instrument to gain more power and expand their realm of control. Organizational power is increasingly the most important force that explains the direction of change in both state and society (Alford and Friedland, p.174). Thus, elites are becoming the most important factor that determines our society, and do not serve the full interests of society, but rather attempt to manipulate the masses to better serve itself.   Ã‚  Ã‚  Ã‚  Ã‚  Max Weber’s theory of bureaucracy lends itself to the notion of the managerialism. He claims that as society becomes more integrated and complex, organizational elites come to be more dependent on specialists and experts, or bureaucracies to advise and influence them on decisions. Bureaucracies are groups of individuals doing specialized tasks which blend into a cohesive and efficient unit. Power becomes increasingly centralized within bureaucracies and the elites who control them because as they grow, becoming more powerful, they use that power to gain more control over the masses. Weber saw the historical development of societies as a movement toward rational forms of organization, that is, groups organized not on the basis of the authority of personalities and traditions but on the basis of specific functions to perform or objectives to meet (Marger p. 72). Weber often used the notion of a machine to illustrate what he meant by modern organizations, refer ring to people as “cogs'; that serve the machine, losing their identity and creativity in the process. Although Weber admitted that both mechanization and bureaucracy together created an extremely efficient and productive economic system, they also worked to bui... ...with common interests who join together for a common goal, while managerialism believes that power is centralized among a small group of elites who work to get more power, and will even manipulate the masses in their own best interest. Pluralism believes that the citizens dictate to our government the proper policies to enact, when managerialism says that people in a position of power dictate policies to the public. In addition, pluralism assumes a consensus of values among individuals, while managerialism sees society working by conflict and coercion Bibliography Alford and Friedland, Chapter Seven, “State and Society in Managerial Perspective,'; in Powers of Theory, 1985, p.161-83. Martin Marger, Ch.4, “The Elite Model,'; in Elites and Masses (New York: D. Van Nostrand, 1981). George Ritzer, “The Weberian Theory of Rationalization and the McDonaldization of Contemporary Society,'; p 37-62 in P. Kivisto (ed.), Illuminating social like (Thousand Oaks, Pine Forge Press, 1998). C. Wright Mills, “The Structure of Power in America,'; in James Farganis (ed.), Ch. 11 “Conflict Theory,'; Readings in Social Theory (NY: Mcgraw-Hill, 1996).

Argument Against the Death Penalty Essay -- Argumentative Persuasive C

Argument Against the Death Penalty Life is sacred. This is an ideal that the majority of people can agree upon to a certain extent. For this reason taking the life of another has always been considered the most deplorable of crimes, one worthy of the harshest available punishment. Thus arises one of the great moral dilemmas of our time. Should taking the life of one who has taken the life of others be considered an available punishment? Is a murderer's life any less sacred than the victim's is? Can capital punishment, the death penalty, execution, legal murder, or whatever a society wishes to call it, be morally justifiable? The underlying question in this issue is if any kind of killing, regardless of reason, can be accepted. In this paper I will discuss if the modern American form of capital punishment can be morally justified. Opponents of the death penalty have a distinct advantage when arguing their point over advocates. Their advantage is the fact that taking the life of another is immoral, and if you remove all outstanding circumstances capital punishment is nothing more than legalized murder. This argument alone is not strong enough, though, because of the many circumstances surrounding capital punishment, such as the fact that the convict being executed has more than likely taken someone else's life. The first justification for the claim that capital punishment is immoral is the idea that it creates a climate of violence. If a society punishes a murderer by murdering them what are we saying about violence? Our society teaches its children that violence does not solve anything, and yet our highest form of punishment is no different than the crime it punishes. Capital punishment also furthers the desensitiz... ... Press Inc, 1986. The Washington Research Project. The Case Against Capital Punishment. 1971. Sowell, Thomas and DiIulio, John J. Jr. "The Death Penalty is a Deterrent." The Death Penalty: Opposing Viewpoints. 1986. King, Glen D. "On Behalf of the Death Penalty." The Death Penalty in America. 1982. Prejean, Helen. "The Death Penalty is Morally Unjust." The Death Penalty: Opposing Viewpoints. 1986. Amsterdam, Anthony G. "Capital Punishment." The Death Penalty in America. 1982. DiSpoldo, Nick. "The Death Penalty is Applied Unfairly to the Poor." The Death Penalty: Opposing Viewpoints. 1986. Ross, Michael. "The Death Penalty is Applied Unfairly to Blacks." The Death Penalty: Opposing Viewpoints. 1986. Rothman, Stanley and Powers, Steven. "The Death Penalty is Not Applied Unfairly to Blacks." The Death Penalty: Opposing Viewpoints. 1986.

A Discussion of the Final Chapter of Dr Jekyll and Mr Hyde Essay

In the final stages of Dr Jekyll and Mr Hyde, there are many ways in which the author, Robert Louis Stevenson, both explores human nature, and also creates a sense of sympathy on the part of the reader for Dr Henry Jekyll, which could be said to extend to Mr Edward Hyde as well. In reference to the author’s exploration of the nature of humanity, the settings of the story itself are very important. Previous to the writing of this story, there had been a firm tradition of horror stories being set exclusively in rural areas, perhaps due to the fact that only a minority of people lived in these areas, and so to those elsewhere it would have seemed far more remote and exotic. Stevenson’s thriller was ground-breaking in that it focussed its plot in an urban setting, by name London, but also with extraordinary resemblance to Stevenson’s home city of Edinburgh. This setting reflects the idea of urban expansion into the countryside, but more importantly the more modern appearance of this particular horror story. Because a large majority of the readers of this book would have been living in the city, it brings the story closer to them, and allows them to become more involved in the events of the plot. Stevenson’s use of the city as the setting for his story also is also representative of early manifestations of writers of this era moving towards using the city as a representation of fear and darkness, rather than its previous role as a deeply romanticized place. In terms of Stevenson’s investigation of human nature, the proximity of Jekyll’s laboratory and his fine house is very significant. The laboratory represents, in my opinion, the hidden, secretive side of his life, involving his work, as well his life as Mr Edward Hyde. The fact that this laboratory is so close to Jekyll’s expensive and upper-class house, representing his professional and social life as a doctor and a well-respected member of society, signifies the proximity of the two parts of his character, in fact their intricate relationship, intertwined and connected in so many different aspects. This idea is also mentioned by Jekyll himself in the final chapter, in his account of events, emphatically saying; â€Å"It was the curse of mankind that these two incongruous faggots were thus bound together-that in the agonized womb of consciousness, these polar twins should be continuously struggling.† I have decided to quote this sentence because I believe it is very revealing about the â€Å"thorough and primitive duality of man† explored in the text. Jekyll talks of â€Å"incongruous faggots† being bound together, meaning that the two elements do not combine, but that they are still as one. The phrase â€Å"polar twins,† is almost a contradiction in terms, and shows that the two elements of Dr Jekyll’s psyche are both united in their existence, but also that they are totally opposite. The phrase â€Å"duality of man,† used earlier in this chapter, also expresses the idea of two parts to every mind or conscience, an ego and a superego. Mr Edward Hyde is the ego, an utterly self-absorbed being, merely concerned with and conscious of themselves. Dr Jekyll, however, is the superego, the element of the character which socialises the entirety, enabling it to interact with others. No man is complete without both of these parts, and neither can truly exist without the other. However, Jekyll’s apparent desire to appear arid and utterly professional externally, and his recognition of his chief fault as â€Å"a certain impatient gaiety of disposition† seems to have forced him into a desire to separate the two parts of his character, the superego and the ego. This, in his mind, would allow him to live as two men, but his failure to predict the nature of these two individual characters leads to his suffering and isolation. In the final chapter, his retrospective account, he concedes, â€Å"all human beings, as we meet them, are commingled out of good and evil: and Edward Hyde, alone in the ranks of mankind, was pure evil.† Stevenson himself shares some parallels with the character of Jekyll. Born into a strictly religious, part of the Calvinist movement, Stevenson grew up with the belief, although possibly inescapable, that there was an underlying and constant presence of sin in everything; every action and every person. This is shown in the character of Henry Jekyll, and the underlying evil that is personified by Edward Hyde. In Jekyll’s earlier life, he was forced to conceal his pleasures from his family, becoming rebellious against his father, just as Jekyll himself feels urged to do in the story, and from which the beginnings of his familiarity with a double-life or, as he says â€Å"a profound duplicity of life†, can be traced. The context of the story is also important in terms of the sympathy created by the author for Hyde. The period in which the book is set was one of enormous scientific progress and discovery, and in my opinion, this adds a further element to the reasons for a feeling of sympathy for Henry Jekyll. Jekyll himself cites a burning ambition inside himself as being a key reason for his unquenchable thirst to discover the true nature of humanity, and thus his desire to become Hyde. The intensity of the scientific world of the period, and the temptation which face Jekyll after his first experience of the transformation both appear to contribute towards his inability to stop himself becoming Hyde. Jekyll himself seems to realise the responsibility of these factors towards the end of the book, in his account of events. One particular example of this is; â€Å"Strange as my circumstances were, the terms of this debate are as old and commonplace as man: much the same inducements and alarms cast the die for any tempted and trembling sinner; and it fell out with me, as it falls with so vast a majority of my fellows, that I chose the better part and was found wanting the strength to keep it† This clearly shows Jekyll’s impotence to stop himself from leaning towards the temptation of his new life, and also that this was not a vice exclusive to him as an individual, but that it was something unavoidably and unquestionably natural for mankind. This creates a sense of sympathy on behalf of the reader, because it emphasises Jekyll’s lack of power and control over his actions, as well as explaining to the reader that the evil which is brought out of Henry Jekyll is not something that he is to blame for, instead that he is a victim of his own ambition and daring, as well as the ambition and aspirations of the society in which he lived. Another remark which shows this idea is, â€Å"It was thus the exacting nature of my aspirations, than any particular degradation in my faults, that made me what I was†, expressing the feeling of blamelessness in Jekyll, and thus the sympathy in the reader for him. Another way in which the reader is led to sympathise with Jekyll is the way in which Jekyll is tempted to become Hyde by his feelings of restriction and his desire to find pleasure, whilst keeping his life as Dr Henry Jekyll separate from this. In his account, Jekyll explains that, in becoming Hyde, he is free â€Å"from the bonds of obligation† and is able to, â€Å"like a schoolboy, strip off these lendings and spring headlong into the sea of liberty.† These quotations clearly show the immense need for freedom that Dr Jekyll faces, and the extent to which he is prepared to act in order to obtain this freedom. There seems, to me, to be a certain resemblance to the idea of sin and temptation in this element of the story. Jekyll clearly feels restricted by, and in, the world in which he lives, and the fact that he is aware of a way out of this world causes his inability to resist the temptation of taking the path to freedom. When he has experienced the freedom for the fi rst time, he is unable to stop himself from using the potion in order to free himself from the burdens of society. The sympathy induced by Stevenson is not, however, limited to the character of Dr Jekyll. To a certain extent, Mr Hyde is worthy of some pity himself. The main way in which this applies is in relation to Hyde’s death and disappearance. Hyde commits suicide because he is afraid of being caught, and subsequently punished for his violent actions. If we are to believe that Hyde is evil incarnate, and that he possesses no element of good in his character, then the fact that he is unable to forgive himself his wrongdoings, and that he makes excuses for his actions, would seem to suggest that he cannot be seen as utterly ruthless, and thus in a sense he is weak. This inability to ignore his conscience, means, in my opinion, that he is not in fact entirely evil, and that the relationship between good and evil, and between Dr Henry Jekyll and Mr Edward Hyde, is not as defined as one might think, that there are â€Å"shades of grey† to be considered. I believe that this creates sympathy for Hyde, making him appear wretched and pitiful. Indeed, Dr Jekyll himself creates and expresses a certain degree of pity for Hyde, admitting that he cannot wholly condemn his actions, because he himself envies the way in which Hyde embraces his freedom. He says, â€Å"But his love of life is wonderful†¦I find it in my heart to pity him† The fact that even Jekyll feels pity for his wretched inner self merely serves to encourage similar feelings in the reader. In conclusion, I believe that Dr Henry Jekyll bravely sacrifices his own life in order to prevent the evil Edward Hyde from being free. In this sense, I feel that he shows another side of human nature which is almost entirely exclusive to Jekyll’s superego, the conscience. Jekyll shows an ability to consider the situation of others above himself, and importantly, an ability to recognise between good and evil.